My name is Alexander Radionov, I design and develop brands.
I was graduated Polytechnic of Turin and formed my own approach to branding, that I had taught at private universities in Italy and Russia. I pay special attention to the meaningfulness of the message and the consistency of its communication.
Design is not only my job, but my main passion. In my free time, I do my own projects that usually don’t get commercial orders. For example, I designed the Turin subway map:
Turin Subway Map
A great navigational element
for the city I love
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Let’s take a leap from a big project for a whole city to branding of a tiny shop in the middle of the taiga. Okolitsa is a cozy bakery in Nizhnevartovsk with its own recipes and traditions.
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Okolitsa acquainted me with the nature of Ugra — and I was so impressed that I designed my version of the coat of arms for Nižnevartovsk, even though I had never been there.
Nižnevartovsk
The new coat of arms
of the oil capital of Russia
05
This project was big news for the whole region. I talked about it in several interviews:
I learned the laws of heraldry from the Turin coat of arms. In 2021 I collected all versions of the coat of arms on one poster, starting from the XVII century.
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I was also an art director on small projects where I had an opportunity to realize my ideas without restrictions and put any experimental models into production.
Znakomy Astrolog is my friend Alex Kravtsov’s blog and platform for private consultations. I built its branding and designed graphics on Instagram.
Znakomy Astrolog
Branding of notes
on applied astrology
08
I write poetry and have performed extensively at evenings at literary clubs. One of such evenings — Atmasphere — I decided to redesign it graphically and conceptually — and became its art director. With the help of the Kultura Knigi bureau and Fyodor Filyov’s publishing house, I also made a collection of the club’s best poems from the past year.
Atmasphere
The most beautiful
poetry evenings
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I also designed a book of poems by Mikhail Yasnov, the famous Russian children’s poet — also with the participation of Kultura Knigi.
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I’ve also worked with graphics and products for children: I designed a line of accessories for Gimpas Store, an elite children’s goods store.
Gimpas Store
Good things for kids.
No sugar.
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For a whole year I worked as head designer at Alfa Bank, the largest private bank in Russia.
I designed brandings of the company’s departments and designed special projects — including the bank’s main prize, which I took part in. I did a lot of different things at Alfa: from merchandise and office decorations for holidays, to Telegram stickers: they are actively downloaded and used by employees and clients.
Alfa Bank
A year in the most smart and free bank in Russia
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One more sticker pack I designed for the Azbuka Vkusa supermarket chain. I also worked as an announcer for one of its advertising campaigns.
Po-azbuchnomu
Flame grilled Telegram stickers
Azbuka Vkusa
Recipe for Valentine's Day
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That’s not all.
In my free time I also work as an announcer, write poetry and do programming — for example, I wrote this whole site by hand, including Tinder with cows.
If you like what I make and would like to work with me, let’s meet. Here are my contacts: